Marketing & Content Strategist

The Company:

 

A fast-growing fintech operating at the intersection of crypto, Web3, and institutional finance. The business builds sophisticated, infrastructure-level products used by both crypto-native and institutional audiences, with a strong focus on credibility, thought leadership, and long-term ecosystem growth.

 

The Role:

  • Define and own the global content and marketing strategy across all channels
  • Build clear, compelling narratives for both institutional and crypto-native audiences
  • Lead content production across blogs, research, whitepapers, social media, newsletters, and PR
  • Partner closely with sales and product teams to support go-to-market initiatives and product launches
  • Develop high-impact thought leadership content including market insights, opinion pieces, and reports
  • Manage external writers, agencies, and internal contributors to ensure consistent quality and tone
  • Track performance metrics and continuously optimise content effectiveness and reach

Key Requirements:

  • Must be based in London, New York, Zurich, Singapore or Dubai
  • 6-10+ years’ experience in content marketing, brand strategy, or editorial leadership
  • Strong background in crypto, Web3, fintech, or financial markets
  • Proven ability to translate complex technical or financial topics into clear, engaging content
  • Strategic mindset with strong editorial judgement and storytelling skills
  • Experience working closely with executive leadership and senior stakeholders

Nice to Have:

  • Experience marketing to institutional investors or professional trading audiences
  • Background in journalism, research, or financial writing
  • Public speaking, podcasting, or media experience

 

Salary $90-130K + bonus. If shaping narrative, thought leadership, and content strategy at the heart of a high-growth crypto and fintech business sounds of interest, please click APPLY or email your CV to Kyle Maslen at Ignite Talent Group: kyle.maslen@ignitetalentgroup.co.uk.

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